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Jakarta (ANTARA
News) - Procter & Gamble will invest up to US$100 million to build its
first plant in Indonesia in Karawang, West Java, P&G Home Product Indonesia
External Relations Manager, Junita Kartikasari said.
The fast
moving consumer goods producing plant (PMCG) will be completed with modern
facilities to produce baby diapers Pampers, she said.
She said it
would be the first plant in Indonesia that will recieve a "Leadership in
Energy and Environmental Design (LEED)" certificate.
LEED is a
system of international certification issued by the US Environment-Friendly
Construction Council.
The
certificate is given to buildings that meet environmental criteria. P&G has
earlier announced that all of its new facilities would be LEED-certified.
PGHP
president director Mohamed Ismail at the laying of a corner stone of the plant
said Indonesia is an important market for baby treatment industry.
The
ceremony was also attended by industry minister MS Hidayat who expressed hope
on the occasion that the new plant would spur national FMCG industrial growth.
He said the
government fully supported the construction of the plant which shows that
business opportunity in Indonesia is wide open.
Mohamed
said six of 11 countries with the biggest baby population are in Asia.
Indonesia is one of them with 17 million babies aged under 48 months.
"A lot
of babies I think would need correct treatment especially when their parents
have to adapt to a modern life style. At the time practical, healthy and
trusted will be badly needed," he said.
The plant
will take around two years to construct before it could fully operate.
In the next
five years P&G expects demand for baby diapers in the country would reach
around eight millions. The plant is expected to create around 400 jobs.
P&G
hopes its products would reach hospitals and midwives. Its products at present
are consumed by around 4.4 billion people in the world such as Pampers, Tide,
Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Fairy, Gain, Pringels,
Charmin, Downy, Iams, Crest, Oral-B, Duracell, Olay, Head&Shpulders, Wella,
Gillette, Braun, Fusion, Ace, Febreze and Ambi Pur.
P&G is
operating in 80 countries and its producs could be found in more than 180
countries.
Editor: Priyambodo RH
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