IPRA opens conference in Indonesia

The Jakarta Post, Jakarta | Wed, 02/03/2010 12:21 PM

The International Public Relations Association (IPRA) opened its international conference in Jakarta Wednesday, with its president urging practitioners to embrace a new paradigm more commensurate with the new digital era.

"The emerging social media are having a major impact politically, economically and socially," Elizabeth Goenawan Ananto said in opening the two-day conference.

"This calls for a change of paradigm for public relations practitioners," said Elizabeth, who took over the presidency on Tuesday from Maria Gergova of Bulgaria.

The conference, themed Global Reach - Regional Leadership, brings in top-notch PR practitioners from around the world including Indonesia's own.

Elizabeth said PR has now come to be seen in the corporate world no longer as business cost but more as long term investment.

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