FIFA’s exclusive worldwide master licensee, the Global Brands Group, has appointed local retail chain Indomaret as 2010 FIFA World Cup Official Event store.
Indomaret marketing director Laurensius Tirta Widjaja told a press conference on Tuesday that Indomaret would sell around 300 kinds of exclusive FIFA World Cup official licensed products from January to July 2010.
“We are looking forward to roll out the 2010 FIFA World Cup Official Event Stores in Indonesia. We are expecting to see these merchandise sales to reach more than Rp 1 billion (US$ 106,000) by July next year,” he said.
The FIFA World Cup will take place in South Africa and will begin June 11, 2010 and finish July 11, 2010. Billions of viewers are expected to watch the event’s 64 games. (adh)
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