Change Supply Chain Pattern to Prevent Counterfeiting

Tempo Interactive, Wednesday, 23 December, 2009 | 16:43 WIB

TEMPO Interactive, Jakarta:Head of Indonesia Anti-Counterfeiting Society (MIAP) Widyaretna Buenastuti has suggested that companies which own brands should change their supply chain system and pattern to prevent counterfeiting.

“This will limit consumers’ ability to buy counterfeit products in Indonesia,” he said on the launching of the Society for Original Products and the website www.peduliasli.com yesterday.

Present at the launch were the Justice and Human Rights Minister Patrialis Akbar and the Director General of Intellectual Property Rights Andy N. Sommeng.

The circulation of counterfeit products in Indonesia, said Widyaretna, was a cause for concern.

This was because all four counterfeit categories – true counterfeit products, look a likes, reproduction and imitations—are available in Indonesia.

Patrialis said that circulation of counterfeit products had a negative impact on the national economy.

It will create a negative perception to investors that their intellectual properties are not protected in Indonesia. “As a result, they will not invest in Indonesia,” he said.

Eka Utami Aprilia