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Tuesday, November 17, 2009

Carrefour to Promote Locally-grown Fruits

TEMPO Interactive, 16 November, 2009 | 15:18 WIB

TEMPO Interactive, Jakarta:PT Carrefour Indonesia President Director, Shafie Shamsuddin, promised to introduce locally-grown fruits as exports through thousands of Carrefour supermarkets spread worldwide. “Indonesian fruits are considered halal-guaranteed and clean,” he said on Saturday.

Demand for Indonesian fruits according to Shafie, comes not only from the Middle East but also from Thailand, Malaysia, Singapore and Japan. “They really like Malang apples because it is the main ingredient for apple pies,” he added.

However, the export of locally-grown fruits face problems. Prospects would improve if the role of mediators was reduced. Fruit farmers’ are also being urged to improve the quality of their products.

Kartika Candra

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